And "it" in this case, is the Pure Digital Flip Camera . The flip camera is great. It's simple. It does the job. It's simple. It's easy to use. It's selling like hot cakes. Read the article on businessweek to find out more. These cameras are very good. I take one with me on trips, and snap little videos. They are good, because they are just so simple and easy to use. We often try and build lots of features and whizz bang things. But this device shows you, that what you leave out can build an audience. http://www.businessweek.com/magazine/content/08_17/b4081076893508.htm?chan=search So don't flip out! Tags: flip , pure digital , flip camera , video , willspeaking.com , business week , innovatio...