Cake Financial - you can have your cake and eat it too

I met with the folks at Cake Financial 2 weeks ago. Cake is a startup in San Francisco. Cake exists to help you be a better investor. It's an interesting market to be in : think about the billions of dollars invested via 401ks, mutual funds, stock. And think about some of the companies that do the investing.

Then think about what most people do : they don't know what or how to invest. The 401K statement stays in the envelope, hopeful that it is growing.

It's an interesting idea - the basic principal is to help you make better investment decisions. The idea being that most mutual funds under perform, and beat the market. So why not bring community together to outpeform?

At the core, Cake will aggregate all of your financial data - securley - into one dashboard. So if you have accounts on Fidelty, Etrade, Charles Schwarb, these can all be viewed and accessed from one place. That in itself is very useful.

You can work with the community and see how you are doing against the rest of the community. You can choose to follow "the stars" those that have invested well and have a great portfolio.

Anyway, check it out at Cake Financial and see what you think.

Tags: cake, cake financial, investing, investors, willspeaking, willspeaking.com

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