thefilter: movie and music recommendations for you

TheFilter is a newish service that recommends movies and music, based on what you like.   It asks you the normal stuff - what genres, and then to rate the music before it starts giving you recommendations.

Similar to other services, but still very interesting. It reminded me a little bit of the pitch behind Magnet.    These concepts are interesting - it is really, really difficult to cut through the clutter and discover new content.   I like the name "filter" or filter out the noise, and show me what I really want/like.

I think "recommendations" in general is a hard sell to end users. The concept feels like you have to do a lot of work.   Most people don't have time and will move onto other things.      Far better is to go for the emotion of what's in it for you, whats the pay off.

TheFilter also had Peter Gabriel introduce the product ( a little long intro, but you get the concept).     For Magnet, we tried to get Mini-me, but I didn't have the budget. A budget free version of Magnet is also below.

Go check out theFilter, and see what you think.

Tags: thefilter, music, movies, startups, peter gabriel, magnet, willspeaking.com, willspeaking

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