Addthis.com has filled a niche that does need filling : how do you allow users to share the content they are on given so many different services? E.g. say you want to bookmark this post - well you could do that with myAOL, My Yahoo, Google Reader, Facebook, Twitter, Myspace and on and on.
Addthis.com solves that, by allowing a small button to be added to your web page or blog post. When a user clicks the button, they get an option to "share".. Here's the catch, you get another dialog with at least 30 different services... Isn't that overwhelming?
The other feature that AddThis.com offers is stats on who has clicked on the button - useful for aggregating this information.
With over 20 billion buttons served, they are solving a problem.
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